We zijn momenteel een trainings cd aan het maken welke specifiek gericht is op MLM en affiliate entrepeneurs om te starten in de online business.
Voor verdere info:
06-52380252
M.vr.Gr.
Jan Aalvink.
zondag 11 april 2010
Online marketing trainings cd.
your website on Google's first page.
No catch: your website on Google's first page
Some people don't believe it: we can guarantee that your website will be found in the regular (unpaid) top 10 results on Google for the keywords of your choice. It is true and it can be done with IBP.
How can we guarantee top 10 rankings on Google and what's the catch?
Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google's engineers.
However, our tool IBP has a success rate of more than 98% and we will give you your money back if you belong to the very few people who don't get top 10 rankings on Google with IBP.
How does it work in detail?
1. You choose the keyword and the search engine
You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Yahoo, Bing, their local variations and many other search engines.
2. IBP analyzes your web page
IBP's Top 10 Optimizer will then analyze all the relevant ranking elements on your web page as well as the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google's first result page.
3. IBP tells you in detail what you have to change
If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword and IBP will tell you in detail what you have to change and how you have to change it.
4. You make the changes on your web page
In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating).
That's it. No catch, no fine print. If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page.
A real top 10 ranking guarantee should be for the keywords of your choice and it should be for the regular, unpaid search results. That's the guarantee that you get with IBP.
We are a reliable partner
Our company has been in business since 1997. Companies all over the world use our products to get better search engine rankings. We're a member of the Chamber of Commerce and a contributing member of the Organisation of Independent Software developers.
Our products and our CEOs have been featured in computer magazines and investment magazines. If you use IBP to get high rankings on Google and other search engines, you use a proven solution from a reliable company.
How to Create a Facebook Fan Page Editorial Guide.
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handige linkbuilding tool.
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Beste Jan,
Linkbuiding tool
De Linkbuilding Tool is een tool waarmee je o.a. eenvoudig kunt zoeken naar voor
jou relevante linkdirectories, waar je een link kunt plaatsen. Uitleg over de tool
Mvg,
Arjan Samson
www.meerbezoekers.org
zaterdag 3 april 2010
5 Trends that will Shape the Future of Advertising
5 Trends that will Shape the Future of Advertising
2010 January 14
tags: Advertising, Analytics, Augmented Reality, Big Seed Marketing, Duncan Watts, Neural Networks, Semantic Web, Social Network Analysis
by Greg
Many people doubt the future of the advertising model. However, while new strategies for supporting content financially such freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data.
Advertising continues to prosper and it's share of the global economy is stable, if not growing slightly (mostly due to emerging markets). In fact, it is much more likely that we are entering an advertising renaissance.
Here are 5 trends that will drive the future of the industry:
1. Big Seed Marketing Network Theory pioneer Duncan Watts is championing a new approach to advertising. While many marketers subscribe to Malcolm Gladwell's view that advocates targeting so-called "Influentials," Watts has done a wealth of research that shows this type of marketing might be counterproductive in many, if not most cases.
Even if influential people can be accurately identified (which is a big "if"), there isn't much evidence that targeting them directly is a good idea. It may be cheaper and more effective to influence people around so called "Influentials." (For more on this see How Ideas Spread)
The basic idea of Big Seed Marketing is to use mass media broadcast a message widely and to utilize social media to encourage consumers to pass it on. It's an interesting idea that's gaining traction.
2. Enhanced Consumer Targeting: In the future, we will talk more about targeting methodology than target groups. This makes a lot of sense because different advertising tasks require different approaches. A campaign that is trying to build brand preference has different needs than one that is trying to spur sales directly, for example.
One exciting technology that is currently being used to create more effective organizations is Social Network Analysis (SNA). Through analyzing organizations, it has been found that influence shows up in surprising places.
Many senior managers are cut off from the rest of the organization and therefore often have much less influence than one would expect. On the other hand, smokers who spend a portion of each day with a cross section of departments can be enormously influential, regardless of where they are in the organization chart.
By applying similar analyses to consumer markets, enormous insights can be won. Good salespeople have known for years that prospects are influenced by those around them as much as by a good pitch. Through identifying how information flows to consumers we can make brand building can become more effective.
Another technique is the use of Neural Networks to adapt targeting in real time across a variety of variables. It's possible that in a decade we won't choose target groups at all, rather we will choose whether we want the algorithm to be based on response, relevance, social factors, or something else entirely.
Banks currently use neural networks to identify fraud and as the technology becomes more affordable, it will surely play a bigger role in marketing.
Current investment in counter-terrorism is driving investment in both of these technologies. For fuller explanation of how it will all work, see The Future of Consumer Targeting.
Semantics: While Tim Berners-Lee is out to transform the world through the Semantic Web, many smaller scale efforts are under way to improve advertising through semantic applications that help computers understand meaning more like a human would.
One obvious technique is to improve the relevance of ads to the content which they appear next to. This area is already quite advanced with respect to text, but still has a ways to go with pictures and video.
Another, less obvious use of the technology would be to allow analysis across research databases, so that audience, economic, expenditure and brand tracking data could be combines much more efficiently. Much like TV optimizers revolutionized buying over a decade ago, semantic technology will likely transform planning over the next decade.
Augmented Reality: One of the fastest moving technologies is Augmented Reality (AR). Hundreds of AR initiatives will be rolled out this year raging from iPhone applications to 3D print ads. It remains to be seen how successful these will be, many believe that AR is just a modern version of 3D glasses.
However, the best is certainly yet to come. Proximity advertising is already becoming a reality. Faster processors and wider bandwidth will do a lot to make the basic technology work better and nanotechnology promises to create new technologies that will further enhance capability.
The end of coverage optimization: For most of the last 50 years, the advertising industry has been obsessed with coverage. The concept makes a lot of sense; in order to get your message out you want to reach the maximum amount of people.
For the most part, we have done this through controlling frequency. The problem hasn't been figuring out how to reach people. Rather it has been how to stop reaching them once they have already seen the ad enough. Some people consume media so much more than others (TV especially) an enormous amount of money is wasted through "frequency tails."
The ease with which it is possible to control frequency in Digital Media will free up an enormous amount of energy and resource to build more effective targeting and strategy. (See Digital Media's Secret Weapon).
What to Expect
When I started in media in the mid-90's advertising was decidedly low-tech. Personal computers weren't yet on every desk and the ones we had in the office were far less powerful than the ones we had today. It was difficult to use expenditure databases or even break down ratings effectively. Analysis was something that was almost exclusively in the domain of the research department.
As markets continue to segment and new media and consumer data come online, analytical skills will become even more important than they are today. As consumer activity becomes more complex, the advertising industry will need to either build stronger mathematical skills or forfeit communications planning to specialized consultants.
Creativity, on the other hand, has a bright future. The possibilities coming online now can only be compared to the post-war era when "Madmen" were at the forefront. Moreover, with more media, more products and more clutter, branding will only become more crucial in the digital age.
The trends discussed above are by no means an exhaustive list. I'm sure others can point out important ones that I left out. I'd love to hear them!
- Greg
VN:F [1.8.6_1065]
10 ways to Market your Business on Facebook
10 ways to Market your Business on Facebook
Posted by kristaneher on Thursday, April 1, 2010 · 4 Comments
I do presentations, seminars, workshops and training on Social Media a lot, and there are always a number of questions about Facebook and how businesses can grow using Facebook. Here are 10 opportunities to grow your business on Facebook.
1. Create a Fan Page
This is the most obvious facebook marketing tool for most companies. The problem is that most Facebook pages are not very effective. You collect "fans" (who are primarily your friends and not really your fans anyways) only to ignore them. It can be a good idea to set up a fan page and reserve your name (you need at least 25 fans to do this), but beyond that, if you want to grow your business with a fan page you need to have compelling and consistent content and a clear call to action. Otherwise you are wasting your time.
2. Creating a Group
Rather than just a fan page, consider creating a group as it can be broader and more overarching. For example, rather than requesting people fan Joe's Pizza Store, which is rather limited in it's appeal, consider starting Pizza Lovers In My City as a group. You will then be the connector for all of the pizza lovers in the city. Sure they will talk about other pizza joints, but you will get the benefit of awareness through bringing the community together and facilitating. You can also periodically promote your own place too.
3. Facebook Ads
Facebook ads can be a great way to grow your business. Facebook ads have a self-service mechanism that you can use to set up and target your ad campaign. Facebook ads are great because you can start with low budgets, analyze results and make changes. Facebook ads also allow you to target based on profile key-words, so they can be more effective than search ads.
4. Facebook Events
Consider setting up an event on Facebook. When we had our launch party we had almost twice the number of RSVPs through Facebook as we did through EventBrite and non-Facebook promotion. Next time you are speaking or hosting something, consider creating it as a Facebook event to drive awareness.
5. Participate in a Group
Rather than create your own group you can find other established groups to participate in. For example, if you are Joe's Pizza Place there might be a group for Food in City X or Restaurants in City X. You can participate in these groups to build awareness. Be careful not to spam (it is annoying and unprofessional).
6. Participate on Other Fan Pages
Again, you need to be careful not to be irrelevant and spammy, and you don't want to participate on your competitors pages. However, you may find it valuable to participate in other fan pages. For example, we work with the ad:tech fan page, and companies who participate in ad:tech will share links and comments about what they have planned for the next conference, or they'll promote their writeups about the conference. This provides them with exposure to their target audience beyond those who are already fans.
7. Link In Your Other Social Accounts
There are apps that allow you to link your other social accounts in to Facebook including Twitter, SlideShare and YouTube. Share all of your other social content on Facebook (where appropriate) to maximize value.
8. Facebook Apps
Consider creating an app for your business. Purina PetCentric has an app where people can share photos of their pets to participate in a "cute pet" contest. This is a great way to gain exposure while proving something useful and fun.
9. Facebook Connect
Facebook connect allows you to link with Facebook directly from your site or blog. You can use Facebook connect to integrate with Facebook and gain exposure and encourage your fans to share content on Facebook.
10. Facebook Widgets
Facebook has widgets that you can create and display on your blog. You can see ours on the right promoting our fan page. Widgets are a great way to connect Facebook with your website and they are relatively easy to install. This is also a great way to increase the # of fans that you have.
Does anyone else have tips for how to market on Facebook? Did we miss anything?
zaterdag 27 maart 2010
Social media examiner
On Monday of this week we made a big announcement. Social Media Examiner is hosting the web's largest social media conference, called Social Media Success Summit 2010. It's fully online, so there's no travel expenses.
Already nearly 500 of your peers have signed up (in just the last 5 days) to hear the world's biggest names in social media.
This online conference is all about using social media to gain more exposure, better engage customers and grow your business.
The summit includes 24 well-known presenters, including Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert) and Ramon De Leon (Chicago Domino's Pizza)--just to mention a few.
Attendees include well-known organizations, such as Intel, GE, American Express, Staples, General Mills, Harvard, San Fransisco Giants, Stanford, IDG and General Mills. But you don't need to be a big business to benefit!
Jan, please help support Social Media Examiner and grow your knowledge at the same time. Register for Social Media Success Summit 2010 right now.
Click here to find out how you can save 50% for a limited time, and get a free sample class.
Thanks for your support!
Michael A. Stelzner
Founder, SocialMediaExaminer.com
P.S. Check out the cool video of me outside of Starbucks talking about the Social Media Examiner story on the site. Click here to view it.
donderdag 11 maart 2010
14 tips om via internet meer klanten te werven
14 tips om via internet meer klanten te werven
Door: Marco Bouman
Iedere gerenommeerde organisatie heeft een website, maar er zijn slechts weinig organisaties die via internet succesvol meer klanten weten te werven.
De bedrijven die hier wel in slagen weten dat een geïntegreerde aanpak zorgt voor een continue stroom van nieuwe klanten. Zij besteden aandacht aan een veelheid van aspecten, die in essentie terug te brengen zijn tot drie hoofdaspecten: bekendheid, vertrouwen en conversie.
Veel organisaties zijn (nog) niet succesvol op internet omdat ze zich vaak focussen op slechts een paar deelaspecten. Ze hebben bijvoorbeeld een fraai ogende website en zoekmotormarketingtechnisch is alles goed geregeld, maar hun website mist dan bijvoorbeeld overtuigingskracht of conversiegerichte acties.
Succesvol meer klanten werven via internet is anno 2008 absoluut goed mogelijk, voor zowel B2C als B2B bedrijven. Consumenten en bedrijven zoeken dagelijks online naar uw product of dienst. Wilt u internet voor u laten werken en via uw website meer klanten werven? Lees dan dit artikel waarin ik met plezier mijn ervaringen met u deel.
14 tips om via internet meer klanten te werven
1. Geef!
Een eenvoudige manier om meer klanten te werven is bezoekers te binden door te geven. Geef bijvoorbeeld een gratis ebook, waardevolle tips en suggesties, interessante artikelen en ervaringen, een kennismakingskorting, een probeerversie etc. Door iets van waarde te geven bouwt u aan positieve betrokkenheid en vertrouwen.
2. Schrijf wervende teksten
Als mensen uw website bezoeken, dan wilt u ze overtuigen van de kracht van uw aanbod. Wervend schrijven is dan een must om bezoekers te binden en overtuigen. Bij wervend schrijven besteedt u doelbewust aandacht aan dilemma's en problemen die leven binnen uw doelgroep en geeft u antwoord op de vragen waar uw bezoeker mee zit. Laura Babeliowsky (getclientsnow.nl) heeft hier een interessant artikel over geschreven.
3. Werk aan focus
Veel websites bieden een overvloed aan diensten, oplossingen en informatie. Hoe breder uw aanbod hoe lastiger uw bezoeker vindt waar hij naar op zoek is. Meer klanten werven via internet kan door te kiezen voor een focus op een beperkt aantal onderwerpen. Hierdoor wordt uw positie scherper, uw aanbod kwalitatiever en komt uw website hoger in zoekresultaten naar boven.
4. Beken kleur
Een duidelijke, consistente en authentieke uitstraling schept vertrouwen en maakt onderscheid. Wat zijn de drijfveren van uw organisatie? Wat is uw onderscheidende vermogen? Wat zijn de argumenten om uw producten of diensten af te gaan nemen? Het is raadzaam om eens te onderzoeken hoe uw klant hierover denkt. Laat deze punten in woord, beeld, kleur in uw online propositie naar buiten toe uitstralen. Benoem overal duidelijk de voordelen en waarde van uw product of dienst.
5. Schakel een SEO in of laat u hierover inspireren
Laat uw website de taal van de zoekmotoren spreken. Door specialisten op dit gebied uw website te laten optimaliseren wordt uw website direct veel beter gevonden. Zij adviseren u over tal van zoekmotermarketing issues en begeleiden ook bij online adverteren en bij het analyseren van de statistieken. Er zijn veel specialisten op dit vakgebied. Mijn webmaster laat zich regelmatig inspireren door Karel Geenen, een expert op dit gebied. Hij schrijft hier circa 20 bruikbare artikelen per maand over.
6. Bedenk een creatieve traffic builder
Een goede website met een goede conversie is niet succesvol zonder bekendheid. Er bestaan vele creatieve acties om in korte tijd veel bezoekers te krijgen. Voor mijn eigen bedrijf heb ik bijvoorbeeld een online marktonderzoek geïnitieerd waarbij de respondent de uiteindelijke resultaten gratis krijgt toegestuurd. Veel partijen besteden hier aandacht aan, respondenten bezoeken mijn website en achteraf komen ze terug voor de resultaten. Snel veel en vooral tevreden bezoekers. Er zijn veel andere creatieve acties te bedenken.
7. Ga de interactie aan met uw klanten
Door ontwikkelingen als internet zijn veel markten transparanter geworden. Uw klant heeft het steeds meer voor het zeggen. Hij kijkt, vergelijkt en vindt wat hij wil via internet. Door de dialoog aan te gaan met uw klanten bouwt u aan betrokkenheid, inzicht in zijn specifieke behoeften en deelt u deze informatie met uw hele doelgroep. Erno Hannink, een specialist op dit gebied schrijft hierover op zijn blog enthousiasmeren.nl interessante artikelen.
8. Zorg voor een concreet aanbod
Zeker in (zakelijke) dienstverlening worden diensten vaak online onvoldoende duidelijk gepresenteerd. Hoe scherper uw diensten worden geëtaleerd hoe hoger de conversie van uw website zal zijn. Uw klant wil namelijk een concrete oplossing voor zijn probleem. Algemeenheden trekken niet zijn aandacht. Wat heeft u concreet te bieden en hoe presenteert u dit online?
9: Van 'wij' naar 'u'
Veel websites zijn nog steeds voornamelijk gericht op 'wij, ik, ons'. U vindt dit terug in droge kost als: 'onze visie', 'de oorsprong van ons bedrijf' etc. Als achtergrondinformatie is dit niet echt storend, maar zorg er vooral voor dat uw klant en zijn behoeften centraal staan in de belangrijkste content van uw website of blog. Hierdoor vergroot u de aantrekkingskracht van uw website en bouwt u aan vertrouwen en conversie.
10. Online succes door succesvol denken
Meer klanten werven via internet kan alleen als u erin gelooft hiermee succes te boeken. Als u niet gelooft in internet als medium, als u denkt dat uw klanten niet online willen kopen, als u alleen gelooft in een fysieke wereld,dan zult u niet succesvol zijn om via internet meer klanten te werven. Lees over de kracht van denken meer in mijn artikel Succes door succesvol denken.
11. Bouw aan een mailbestand
De meeste mensen (zakelijk en privé) besteden 80% van hun tijd op internet aan gemiddeld 30 websites. Een krachtig middel om een bezoeker tot vaste bezoeker te maken is hem te binden door inzet van bijvoorbeeld een nieuwsbrief. Door met herhaling uw lezersgroep te informeren over interessante onderwerpen bouwt u aan een relatie met uw potentiële klant.
12. Stimuleer uw bezoeker tot actie
Met succes meer klanten werven is niet mogelijk zonder conversiegerichtheid. Dat wil zeggen dat uw website uw bezoeker stimuleert om actie te ondernemen. Voorbeelden hiervan zijn: aanmelden voor een nieuwsbrief, downloaden van informatie, teruggebeld worden, gratis proberen etc. Zorg ervoor dat iedere pagina van uw website uw bezoeker aanzet tot actie.
13. Werk aan online zichtbaarheid
Het aantal bezoekers van uw website wordt voor een belangrijk deel bepaald door de bezoekers die via verwijzende websites bij u terecht komen. Veel aandacht moet u daarom besteden aan links ruilen, gratis links plaatsen, online profielen maken, reageren op weblogs/websites, zelf een weblog starten, persberichten versturen etc. Dit zorgt voor online zichtbaarheid van uw website. Yahoo heeft een mooie tool om inzicht te krijgen in de naar u verwijzende websites (InLinks).
14. Lever excellente service
Potentiële klanten mogen niet afhaken door gebrek aan service. Zorg ervoor dat uw website snel geladen word, vermijd foute pagina's, reageer snel op vragen en mails, kom beloftes na en bedank uw bezoeker voor iedere actie die hij uitvoert. Creëer een sfeer van excellente service en leg uw potentiële klant volledig in de watten. Inspiratie hierover leest u op gekopklanten.nl.
dinsdag 9 maart 2010
SEO Ranking Isn’t Everything – What About Customer Conversion
SEO Ranking Isn't Everything – What About Customer Conversion
March 9th, 2010 | by John Trenaman |
- The Following Article examines the art of Converting website traffic into Customers.
It includes:
- Tips on how to increase customer conversions for your business
- Tips on how to optimize individual landing pages accordingly
- Different methods of landing page construction
- How to monitor different landing page strategies
There's a lot to be said for your SEO ranking and how important it is to learn SEO. We all know that it's important to have a good a good organic ranking for your website. But what people tend to forget is that it's not just all about diverting traffic, it's about customer conversion and retention.
Just because your website is increasing in popularity, doesn't mean that you are converting visitors into customers. Your effective use of different "landing pages" is what's going to do this for you!
Each landing page you create should be keyword – specific. Meaning that when somebody types a search query into Google, you want them not only to be directed to your site but you want them "to land" on an appropriate page that you have set up in order to convert them into a customer!
A successful landing page functions as a funnel-point for users. It's a step towards persuading a user to become a client or customer. Often, without the proper attention, a landing page is marginalized: with the feeling that the strength of the overall marketing campaign is all that is needed to attract customers. A poor landing page could derail the best-planned marketing or advertising campaign.
Different examples of "Landing Page" uses:
- Local business queries – a good strategy for local business searches could be to use a page containing customer testimonials and other trust indicators.
- When people are searching for very ambiguous or broad themes, the consumer may often not have enough information to enter the buying cycle yet.
- For specific product queries – users should be sent to a sales or limited option page with very closely related products
- For branded searches users could be sent to a "what's new" page instead of directly to the home page.
How do you Create Successful Landing Pages? – 6 Simple Steps
1. Page Layout & Navigation:
Simplicity: Flash and expensive designs are very often the culprit to a low converting landing page. Simplify the design utilizing static images and easy to understand language.
Some direct response practitioners like an exciting – if not circus-like – atmosphere in a landing page. Perhaps for some consumer categories it works well, but in most cases you need to keep it simple and direct. Use short paragraphs and bullet points. Offer crisp value propositions to readers that pay off the question in their minds, which is: "Why should I take the action you want me to take?"
There are two differing chains of thought on landing page navigation – give users a choice, or keep them prisoner (don't give them the option to navigate to the website). Your navigation menu should be limited or nonexistent on a landing page depending on what you want from the person visiting your site.
If you're trying to sell something or get someone's details you don't want to be giving people too many opt out options! This is why it's a good idea to make your landing pages separate from you main website. They should only be found by searching the web and not via the navigation bar on your homepage.
If you're a broad informational site and you want them to get a glimpse of what you offer then you should just divert them to your homepage. But still deliver some of the appropriate "call to action" methods that you would otherwise use for a specific landing page.
2. Calls to Action: Don't underestimate the power of your calls to action. Test with colors, placement, size, and text on the calls to action throughout the page. Offer Multiple Calls to Action.Some people click on the first link they see on a landing page. Others read for long stretchesbefore they take action. Have links at the top, bottom and in between. Make it easy for visitors to take action whenever they're ready.
Sometimes the use of words like; "Buy now" or "click here" will provide minimal click through rates. I prefer using softer call to action phrases like; "Try It" or "Connect with us". You want to portray a certain degree of trust in your "call to action" strategy.
3.Use viral & social media to increase interaction. These are a great ways to increase traffic to landing pages. You can access your core target audience by setting up business or fan pages on Facebook or LinkedIn and diverting them to specific landing pages based on their interests. Set up
Facebook connect on your individual landing pages so people's friends on Facebook will be notified of new traffic on your website. You cannot underestimate the power of social media for creating hype about your business.
4.Relevant Content:
There is nothing worse than clicking on a search listing for a product or service you really need, only to be navigated to a page that doesn't carry a relevant message for what you are looking for. Make certain to maintain the scent through a continuous and consistent message from ad, to landing page, to checkout.
If someone searches for red mountain bikes in Google you don't want them coming onto your main products bike page or your homepage. You want them arriving on your site on the mountain bike page.However if it s broad search of a key word like bicycles then you would want to optimize your homepage for that.
The same applies for Google AdWords campaigns where people might put their homepage as the landing page for different
sponsored ad listings.
This will eat into your budget and will give you very little ROI for these "pay per click" campaigns.You need to deliver what your advertisement promises. You don't want people to "crash land" on pages that do not have a clear message!
5. Split Testing.
Experiment with Your Registration Forms: Common wisdom is that you lose 30% of your respondents for each registration field. There are different schools of thought on what to do here:
- Just get an email address so you can start as many new relationships as possible and get more registration info down the road.
- Get a few fields of data so you can more easily qualify your A leads from your B leads and C leads, etc.
A good rule of thumb I find is to ask for only the data the user thinks you'll need to go about your business. So a phone number, title, company, and maybe time frame of purchase seems reasonable. But income level is not.
- Keep forms short- remove any unnecessary fields
- Keep forms above the fold – not many people will have the patience to scroll down the page. They want instant satisfaction!
Experiment with different "call to action" buttons or images, seeing which people seem to be clicking on more. Use bright colours to make certain "call to action" buttons stand out. These should be focused on the key words the user typed into Goolge to find your page in the first place.
Revisit Your Encore Page: Probably the most astonishing thing to me in online marketing is how many sites do nothing with the resolution page, or what is sometimes called the "encore" page. That's the page you get after someone has submitted their information for that PDF download or made a purchase or subscribed to a newsletter.You want to try divert them to your main site or other area of interest after you have converted them or made a sale on a product. You don't want to just leave them stranded now that your work is done!You want to show off all the other aspects of your website.That way, the longer the customer spends on your site, the more Dependant they will become on it!
Test Multiple Landing Pages:
- Try different subject headers, if you're using solo email messages to drive traffic there.
- Experiment with how many fields you ask for in your request form.
6.Analysis
Online marketing is traceable. This is why it is so much more effective than most other forms of traditional advertising. Conversion rate is the most important metric. Use Google Analytics to benchmark your landing page conversion rate vs. other campaigns.
- Monitor your cost per conversion for PPC campaigns; this will let you know if you are getting your desired ROI for different landing page strategies.
- Monitor Bounce Rate – about 30% bounce rate is really good, up to 50% is good, over 70% bounce rate means that something is wrong with the page.
- Follow Eye-Tracking: Look at someone who's looking at your landing page for the first time. Follow their eyes. Do they follow the usual "Z" path down a page? Are your visual cues helping them advance down the funnel?
- Crazy egg provides use of great heat maps to monitor peoples eye tracking based on their mouse activity on your webpage. Try to custom tag each link so you know which ones are the most used.
There's an insight as to why it's so important to have your website optimized for different search queries. We can get obsessed with our positioning in Google but can easily forget the importance of implementing different landing page strategies depending on what your business is offering.
If you enjoyed this article you can get more:
maandag 8 maart 2010
5 Trends that will Shape the Future of Advertising
5 Trends that will Shape the Future of Advertising
2010 January 14
tags: Advertising, Analytics, Augmented Reality, Big Seed Marketing, Duncan Watts, Neural Networks, Semantic Web, Social Network Analysis
by Greg
Many people doubt the future of the advertising model. However, while new strategies for supporting content financially such freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data.
Advertising continues to prosper and it's share of the global economy is stable, if not growing slightly (mostly due to emerging markets). In fact, it is much more likely that we are entering an advertising renaissance.
Here are 5 trends that will drive the future of the industry:
1. Big Seed Marketing Network Theory pioneer Duncan Watts is championing a new approach to advertising. While many marketers subscribe to Malcolm Gladwell's view that advocates targeting so-called "Influentials," Watts has done a wealth of research that shows this type of marketing might be counterproductive in many, if not most cases.
Even if influential people can be accurately identified (which is a big "if"), there isn't much evidence that targeting them directly is a good idea. It may be cheaper and more effective to influence people around so called "Influentials." (For more on this see How Ideas Spread)
The basic idea of Big Seed Marketing is to use mass media broadcast a message widely and to utilize social media to encourage consumers to pass it on. It's an interesting idea that's gaining traction.
2. Enhanced Consumer Targeting: In the future, we will talk more about targeting methodology than target groups. This makes a lot of sense because different advertising tasks require different approaches. A campaign that is trying to build brand preference has different needs than one that is trying to spur sales directly, for example.
One exciting technology that is currently being used to create more effective organizations is Social Network Analysis (SNA). Through analyzing organizations, it has been found that influence shows up in surprising places.
Many senior managers are cut off from the rest of the organization and therefore often have much less influence than one would expect. On the other hand, smokers who spend a portion of each day with a cross section of departments can be enormously influential, regardless of where they are in the organization chart.
By applying similar analyses to consumer markets, enormous insights can be won. Good salespeople have known for years that prospects are influenced by those around them as much as by a good pitch. Through identifying how information flows to consumers we can make brand building can become more effective.
Another technique is the use of Neural Networks to adapt targeting in real time across a variety of variables. It's possible that in a decade we won't choose target groups at all, rather we will choose whether we want the algorithm to be based on response, relevance, social factors, or something else entirely.
Banks currently use neural networks to identify fraud and as the technology becomes more affordable, it will surely play a bigger role in marketing.
Current investment in counter-terrorism is driving investment in both of these technologies. For fuller explanation of how it will all work, see The Future of Consumer Targeting.
Semantics: While Tim Berners-Lee is out to transform the world through the Semantic Web, many smaller scale efforts are under way to improve advertising through semantic applications that help computers understand meaning more like a human would.
One obvious technique is to improve the relevance of ads to the content which they appear next to. This area is already quite advanced with respect to text, but still has a ways to go with pictures and video.
Another, less obvious use of the technology would be to allow analysis across research databases, so that audience, economic, expenditure and brand tracking data could be combines much more efficiently. Much like TV optimizers revolutionized buying over a decade ago, semantic technology will likely transform planning over the next decade.
Augmented Reality: One of the fastest moving technologies is Augmented Reality (AR). Hundreds of AR initiatives will be rolled out this year raging from iPhone applications to 3D print ads. It remains to be seen how successful these will be, many believe that AR is just a modern version of 3D glasses.
However, the best is certainly yet to come. Proximity advertising is already becoming a reality. Faster processors and wider bandwidth will do a lot to make the basic technology work better and nanotechnology promises to create new technologies that will further enhance capability.
The end of coverage optimization: For most of the last 50 years, the advertising industry has been obsessed with coverage. The concept makes a lot of sense; in order to get your message out you want to reach the maximum amount of people.
For the most part, we have done this through controlling frequency. The problem hasn't been figuring out how to reach people. Rather it has been how to stop reaching them once they have already seen the ad enough. Some people consume media so much more than others (TV especially) an enormous amount of money is wasted through "frequency tails."
The ease with which it is possible to control frequency in Digital Media will free up an enormous amount of energy and resource to build more effective targeting and strategy. (See Digital Media's Secret Weapon).
What to Expect
When I started in media in the mid-90's advertising was decidedly low-tech. Personal computers weren't yet on every desk and the ones we had in the office were far less powerful than the ones we had today. It was difficult to use expenditure databases or even break down ratings effectively. Analysis was something that was almost exclusively in the domain of the research department.
As markets continue to segment and new media and consumer data come online, analytical skills will become even more important than they are today. As consumer activity becomes more complex, the advertising industry will need to either build stronger mathematical skills or forfeit communications planning to specialized consultants.
Creativity, on the other hand, has a bright future. The possibilities coming online now can only be compared to the post-war era when "Madmen" were at the forefront. Moreover, with more media, more products and more clutter, branding will only become more crucial in the digital age.
The trends discussed above are by no means an exhaustive list. I'm sure others can point out important ones that I left out. I'd love to hear them!
zondag 7 maart 2010
How Public Speaking Can Transform Your Business and Your Life!
How Public Speaking Can Transform Your Business and Your Life!
Personal development has long been one of my interests. I love to learn and grow. Along the way, I've made an amazing discovery – namely the power of public speaking. Consider some of the specific areas where public speaking can impact your business and your life:
• Public speaking gives you confidence. If you can conquer the fear of speaking in front of a group of people – you can face down any obstacle. There is not one area of life that will be untouched by increased self-confidence!
• Public speaking marks you as a leader. In business and many social settings, the leaders get the biggest rewards (and rightly so – as they are by definition setting the pace). Little will establish you as a leader more quickly than being seen and heard at the front of the room.
• Public speaking gives you leverage. If you are involved in any type of selling or recruiting, public speaking can tremendously transform your business. Do you have a 45 minute presentation or product demonstration? Which will give you bigger results; doing and "in-home" presentation to a prospective client – or giving that same presentation to a group of 80 or more people?
Here are three steps to employ the power of public speaking in your life:
First, join the local chapter of Toastmasters. If there isn't one reasonably close, check with local community colleges, chamber of commerce, etc and find a class on debate or public speaking.
Second, join a local networking or lead exchange group. This is often a group of business people in your community that get together once a week for breakfast or lunch to exchange referrals. Again check with your local chamber for a list of such groups. These groups will teach you to give a quick, business presentation in a not-too-formal setting. Often these groups will also take turns each week listening to one of the group give a presentation on how they can best serve the community with their business. This is a great way to meet people, get business referrals, and practice a little public speaking!
Third, volunteer to give talk or lectures on your subject of expertise. There are lots of organizations looking for speakers. Schools, clubs, senior centers, business communities, the chamber – just network a bit and you will find plenty of opportunities.
Follow these steps and public speaking can transform your career and life as it has mine.
Care to share how you feel about public speaking?
Michael Koski
Owner, Trainer & Coach
www.NewIncomeSkills.com
7e Netwerkborrel Dutch City Life Networkers Greater Rotterdam
Vergeten jullie niet de 7e Netwerkborrel Dutch City Life Networkers Greater Rotterdam op Woensdag 10 maart 2010 in Boudoir aan de Meent in Rotterdam?
Vrienden,
In vervolg op de grote belangstelling en opkomst en de laatste netwerkborrel op 10/2/2010, waarvoor steeds meer executives vanuit de regio Greater Rotterdam zich aanmelden , nodig ik je hierbij uit om je business opportunities een nieuwe substatantiele boost te geven tijdens de 7e netwerkmeeting in Boudoir op de Meent. Schroom niet om al je contacten uit je eigen netwerk van dit unieke event op de hoogte te stellen; we garanderen je een kwalitatieve uitbreiding van je netwerk met grote kans op een exponentiële expansie van je pipeline; geen overbodige luxe tijdens de huidige prille economische opmars vanuit de recessie. RVSP graag via de event button op deze site (en niet via separate e-mails). We zien je bijzonder graag tegemoet op de 10e in Boudoir, starttijd om ca 17.00u.
http://events.linkedin.com/7e-Borrel-Dutch-City-Life-Networking/pub/233804
Met groet,
Hans Zoun / Edwin Tukker
Core executive team netwerkdrinks "Greater Rotterdam
An inspiring blog for Entrepreneurs. I want to share with you... http://sethgodin.typepad.com/seths_blog/
An inspiring blog for Entrepreneurs. I want to share with you...
http://sethgodin.typepad.com/seths_blog/
I am also reading his book 'Linchpin'. I'm devoring this book...
Have you read it? Seth's blog is certainly a good start...
Here is a copy paste to start with;
''Everyone's model of work is a job
That's the conclusion of a very long essay on startups by Paul Graham, and it's an insightful quote.
The reason you feel most comfortable with a job (unless, like me, you're in the minority--a job would destroy my psyche) is that you've been brainwashed by many years of school, socialization and practice. I pick the word brainwashed carefully, because it's more than training or acclimation. It's something that's been taught to you by people who needed you to believe it was the way things are supposed to be. [Download Brainwashed]
If you're a boss, you need applicants, lots of them, to keep the wages you have to pay nice and low. And so the more people who believe they need a job, the better it is for you.
I don't believe that everyone should be an entrepreneur or a freelancer, that everyone should quit their job and go work for themselves. I do believe this:
The less a project or task or opportunity at work feels like the sort of thing you would do if this is just a job, the more you should do it.''
What Seth really wants us be believe is...
................What the boss really wants is an artist, someone who changes everything, someone who makes dreams come true. What the boss really wants is someone who can see the reality of today and describe a better tomorrow. What the boss really wants is a linchpin. If he can't have that, he'll settle for a cheaper drone."
You are entrepreneurs, you understand this very well. I would love to have your comments and suggestions of other books too. Thanks.
vrijdag 5 maart 2010
Apple’s (not so) Stupid Strategy
Apple's (not so) Stupid Strategy
2010 January 12
tags: Apple, Innovation, Leadership, Strategy
by Greg
Apple is one of the most successful companies in the world today by almost any measure, except one. They seem oblivious to the wisdom of today's business experts.
Sure, everybody loves their products and they are immensely profitable. Yet they fail to answer basic strategic questions that management gurus believe are key to running a successful business.
Where's the Blue Ocean?
W. Chan Kim and Renée Mauborgne of INSEAD sold more than a million copies of their book, Blue Ocean Strategy. They point out that many markets are very competitive. Companies battle it out for decreasing profit margins in a managerial fight to the death. This creates a bloody, red ocean where survival is doubtful.
The solution is clear: Find a blue ocean without all of those vicious fish. Here you can be a "value innovator" and offer lower cost and better quality for your consumers. Their logic is compelling and their argument persuasive.
Apple, however, seems to completely ignore the blue oceans and want to dive into every red ocean they see. They launched their iPod music player years after MP3 players had become commonplace and dozens of companies had been attracted to the category.
Apparently not satisfied with just one strategic misstep they went to the even more competitive mobile handset market. This category offered entrenched competition from some of the most innovative companies in the world. The industry appeared to be consolidating while Apple was formulating it's plans to enter.
Surely Apple must not have thought things through or just chose to ignore the advice of respected business experts. How can they be so stupid?
Of course, both the iPod and the iPhone have been enormous successes, but that isn't really the point. The book says that they should look for Blue Oceans, it says nothing about making great products.
What is their Core Competency?
Most management consultants have read Hamel and Prahalad's 1990 paper on core competencies (pdf) in which they point out that successful companies do specific things better than their competitors. In effect, they argue that companies can be defined by what they're good at.
Many others have built on the core competency concept and use it to define fertile ground for new product launches. It makes a lot of sense. Figure out what you're good at and apply it in as many places as you can.
Apple certainly has strong core competencies in areas such as technology and design. Yet, why do they launch a brick and mortar retail business with an emphasis on customer service? Apple is famously secretive and it's management is known more for megalomania than for touchy-feely customer coddling. According to the core competency theory, they have no realistic chance to compete in the hyper-competitive, low margin retail business.
It shouldn't matter if people love their stores. The wise men say that you should focus on core competencies, not build new ones.
Why Can't They Mind Their Matrix?
Even the most mentally challenged CEO should be able to understand Boston Consulting Group's well known "Growth-Share Matrix." They separate business units into nice little boxes that tell you what to do with different business units.
Stars: Some businesses are market leaders who grow fast. These are the good guys.. You should buy drinks all around and make sure the bonus checks arrive on time.
Question Marks: Some business units are growing fast, but aren't beating the competition. You should yell at them, sell them or both; depending on how much you like them.
Cash Cows: The lovable old granddads of industry, Cash Cows are market leaders, often with well know brand names, but their day has come and gone. They aren't growing as fast as more vibrant upstarts. Keep them happy, but don't give them any money.
Dogs: Unable to achieve significant market share or growth, these mangy mutts should be thrown out in the street!
The matrix is often supplemented with cute little pictures so that even the dullest of managers can get the idea. Apparently, it was still to complicated for Steve Jobs. When he returned to the company in 1996, the Macintosh computer unit was an obvious dog. Instead of getting rid of it, he actually turned it around.
Over a decade later, Apple's computer division remains a question mark according to the BCG matrix because it still hasn't achieved dominant market share. Of course, the business is growing and makes a lot of money as well, but that's not in the issue.
The matrix is about growth and market share, not profits. Come on Apple, get with the program!
Apple's(not so) Stupid Strategy
If Apple has any strategy at all, it seems to be the following:
- Find an established market with entrenched competition (most profitable categories do tend to attract companies).
- Build competencies that you don't already have.
- Make a better product and charge a premium.
It seems that Apple wants to be successful by simply building better products. Unfortunately, they don't teach that in business school so no credit can be given.
Whatever talents Steve Jobs might have as a visionary CEO, he fails as an MBA.
- Greg
How can I get dofollow links?
How can I get dofollow links?
It's increasingly difficult to get dofollow links to a website (a dofollow link is one that will be indexed by Google).
This is what we've been able to find out - http://www.siliconbeachtraining.co.uk/blog/get-dofollow-links/
What are your experiences? Do you have any other advice?
Gratis tips en adviezen telefonische communicatie
maandag 22 februari 2010
vrijdag 19 februari 2010
Gebruik je Linkedin netwerk in Outlook met Linkedin Outlook Connector
Gebruik je Linkedin netwerk in Outlook met Linkedin Outlook Connector
19 februari 2010
Een poosje geleden kondigde Linkedin al aan samen te gaan werken met Microsoft Outlook. Sinds kort is er dan ook de Linkedin Outlook Connector. In dit artikel een korte uitleg wat je er mee kan en hoe je het kunt downloaden en installeren.
Functie
Het spreek voor zich, met deze functionaliteit kunnen wereldwijd de vele Outlook gebruikers nu makkelijk hun Linkedin netwerk bijhouden, bekijken en importeren.
Wat kun je er mee?
Linkedin Outlook Connector zorgt voor extra informatie vanuit Linkedin bij elke e-mail. Zo kun je onder elk mailtje van een relatie zien wanneer deze zijn of haar profiel heeft bijgewerkt. Ook kun je onder elk mailtje de statusupdates van je connecties bekijken. Doordat Linkedin al eerder ging samenwerken met Twitter met betrekking tot 'de statusupdate', kun je ook indirect Twitter bijdrages onder de mail lezen (als desbetreffende persoon dit aan heeft staan op Linkedin).
In Outlook staat nu onder 'contactpersonen' een tabje 'Linkedin' staat waar je o.a. visitekaartjes van al je Linkedin connecties hebt staan met al hun gegevens. Zelfs de foto staat er bij. Erg handig, want je kunt nu personen die je binnen Linkedin hebt ontmoet zo een mailtje sturen vanuit Outlook. En Outlook vond ik al een handige 'trechter' voor al mijn e-mailadressen.
Personen waar je mee mailt en waarmee je nog geen connectie hebt op Linkedin kun zelfs in Outlook toevoegen.
Plus- en minpunten
Persoonlijk vind ik het importeren van je Linkedin connecties echt iets waar ik iets aan zal hebben en de functie dat je personen via outlook (na mailcontact) een invitatiekunt sturen om te linken op Linkedin is ook een sterk punt. Of ik Outlook verder als instrument van een social network wil gebruiken weet ik nog niet. Om onder elke mail alle updates, bezigheden van mijn contacten te lezen kan een afleidende factor zijn. Vooralsnog log ik liever in op een social network om even gericht te netwerken en eventuele updates te bekijken dan willekeurig onder elk mailtje geconfronteerd te worden met de vele updates, maar dat is natuurlijk persoonlijk.
Facebook en Myspace
Het is de bedoeling dat Microsoft deze trend doorzet en ook Facebook en Myspace in Outlook gaat integreren. Het kan straks nog wel eens heel druk worden gaan worden in Outlook…
Het installeren
Je kunt de de Linkedin Outlook Connector gratis downloaden en integreren, maar voordat je aan de slag kunt zul je een aantal simpele stappen moeten ondernemen.
- Tenslotte hoef je daarna alleen nog maar Outlook opstarten en de instructies opvolgen.
Bekijk hier het filmpje van Linkedin met uitleg
Jouw ervaringen?
Wat zijn jouw ervaringen met Linkedin Outlook Connector? Wat zijn de pluspunten en de minpunten en wat denk je dat de ontwikkelingen in de toekomst zullen zijn. Reageer in het forum.
Ben je al lid van ons gratis ondernemersnetwerk? Gratis netwerken en een profiel aanmaken kost hooguit een minuutje van je tijd. Doe dit op
http://www.b2bcontact.nl/lid-worden.
6 Simple Steps to Social Media Success
6 Simple Steps to Social Media Success
ATTN: Small business owners, entrepreneurs, coaches, consultants, virtual assistants, speakers and other solo professionals:
***FREE 60 Minute Webinar***
"Free Webinar Reveals the Simple Steps to Social Media Success – Increasing Your Income Using EASY & FREE Methods"
I'm really excited about the call I have planned for you. My name is Crystal Parrett, and for the past few years I have been helping my clients get more business, increase their income, and find more time for the things they enjoy. Now I've finally taken the same steps I use to help my clients, and am offering it to you in a FREE 60 minute webinar.
Are you ready to find out how you can use simple online marketing techniques to increase awareness of your services and products, and with no to little cost make your business even more successful than you dreamed of?
Sign me up for the Friday, February 19th webinar!
I've done it, I've helped my clients do it, and now I can show you how to do the same thing for your business!
Believe me, I've been in the same place you might be right now. Confused, unsure what to do or not certain how to change what you're currently doing to make it work the way you thought it would. Maybe you've started your blog, set up that Twitter account, but now you're lost on where to go from here. Don't worry, you're not the only one.
Even though anyone can start marketing their business online, it doesn't mean that everyone knows how to do it effectively and correctly. I will give you some simple steps to follow that will increase traffic to your website, increase awareness of your products and services, and bring you more income while saving you more time.
All it really takes is following a system, and in this call, I'm going to give you just that. A simple, tested system that will work without taking tons of money, time or experience. A real-world, proven system for consistently bringing in new clients and customers by marketing yourself online.
Here's what you'll learn on this free call:
- Exactly what social media is and why it's so important (and incredibly easy) to make it a part of your overall marketing plan
- Why having a blog is such an important component of your social networking campaign and how to get one started
- What social media platforms will give you the biggest bang for your buck
- How to use social media without it sucking up all of your time
- The right way to use social media to turn connections into clients, customers, and keep them coming back
Sign me up for the Friday, February 19th webinar!
If you're ready to take your business to the next level in 2010 with some simple online marketing tools and strategies, this information is for you!
Even if you can't make the live call, be sure you still register. It will be recorded and all registrants will receive the audio recording after the live call.
Sign up now for "6 Simple Steps to Social Media Success" on Friday, February 19th at 10AM Pacific. (That's 11AM Mountain, 12PM Central, and 1PM Eastern)
P.S. This is a completely, FREE call – so don't miss out on getting some useful, simple-to-use, no-cost information!
See you on the call!
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