Building Killer Ads: How To Create Content That Inspires Action

Building Killer Ads: How To Create Content That Inspires Action

How's your advertising? Are you a beginner, novice or pro?

You can tell who's done their homework when you read ads and content.

I'll admit it...I used to stink at mlm advertising. The money I spent got little response, and then calling those who responded, they didn't really understand what I was offering.

My product and comp plan? Excellent. Company? Outstanding! Why didn't people get it? I thought I was supposed to sell my mlm opportunity, just like everyone else does.

I didn't understand what I was doing wrong.

My advertising looked like every other example I saw. Were they doing better? Or were they stinking-it-up too?

Most network marketers start without knowing how to effectively market. They learn about their company and product and that's it. No wonder the failure rate in MLM is more than 95%.

Like you, I started in my first MLM business with determination and vigor, and absolutely no idea what I was doing. My ads were similar in content to the majority of ads you see out there, and looked similar to this...

Company XYZ in Pre-Launch!
Ground Floor Huge Opportunity.
Contact me today! 555-555-5555 email@xyz

I have dreams that wake me up from deep sleep because of these ads. I still get unsolicited porn spam, sales phone calls, and unrelated offers.

What happens when you market this way? You attract a bunch of useless crap, and a certain kind of network marketer... either not qualified, or the tire-kicking-never-make-a-decision type you end up wasting your time trying to convince to join your network marketing company.

They're the ones who are willing to jump at an opportunity because they believe that the company is the solution. They go full tilt for a couple months, never recapture their costs, and soon quit to find another ground floor opportunity and remain part of the 95% who are destined to fail.

What are you trying to sell? Fantasy? A quick fix to a financial problem? Dreams?

None of the above...

You should be selling yourself as an MLM leader who can direct your leads toward mlm success. You need to advertise your opportunity as a solution to their perceived problem.

When your ad identifies a problem and offers a solution, it attracts people to find out more because they have an emotional response to the ad based on their own needs being met.

If you're ads are promoting your company and opportunity, besides looking like the rest of the beginners, you're only serving your own needs (which do need to be met, but not just yet).

I love this description: no one ever went to the hardware store simply to buy a drill. They wanted a hole (the problem), but they needed something to help them create the hole. What they bought - the drill - solved their need for a hole.

Advertising needs to identify your prospective member's need and provide a solution to that need.

Effective ads create an emotional response that demands immediate action. That first action is that they follow your link to find out more information.

I no longer advertise the way I used to. I don't post links promoting my primary business like I used to (you don't want to do this because people will simply snip your ID off and visit the site without you getting them attached to you!).

Advertising requires methods that are founded on sales psychology that prompts a certain response. Without that response, your ad is just letters on the page, lost in the sea of the other shoddy attempts to get attention.

Ask yourself this: Are you going to remain a beginner? Or are you ready to become a pro?